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Bibliography:

Wang, X., Sung, B., & Phau, I. (2024). How Rarity and Exclusivity Influence Types of Perceived Value for Luxury. Journal of Brand Management, 31(6). https://doi.org/10.1057/s41262-024-00359-8

Zhang, Y. (2025). Generational perspectives on logo complexity: influencing luxury perception and purchase intention. Frontiers in Communication, 10. https://doi.org/10.3389/fcomm.2025.1475326

Bibliography:

Wang, X., Sung, B., & Phau, I. (2024). How Rarity and Exclusivity Influence Types of Perceived Value for Luxury. Journal of Brand Management, 31(6). https://doi.org/10.1057/s41262-024-00359-8

Zhang, Y. (2025). Generational perspectives on logo complexity: influencing luxury perception and purchase intention. Frontiers in Communication, 10. https://doi.org/10.3389/fcomm.2025.1475326

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